Godiva Chocolatier’s new Fifth Avenue flagship at 52nd Street is the company’s first presence on the venerable shopping avenue since 1972. Customers are drawn into the store by “theater in the window,” in which a chef dips strawberries into a vat of melty chocolate.

For more on Fifth Avenue retailing, read New York editor Eric Feigenbaum’s piece, “New York’s Fifth Dimension,” in the November issue or by clicking here.