Toronto, August 2, 2018- Ampersand Studio Inc., a retail strategy and design firm from Toronto, Canada redefines Island Fresh with the newly renovated Hurley’s store in Grand Cayman, Cayman Islands validating that design has a quantifiable impact on the experience. The 30,000 square foot grocery store represents a transformation of the customer experience, including a refined go-to-market strategy, re-design of the brand identity, in-store digital and the launch of delivery service.
Hurley’s history in the food business goes back more than half a century. It all started in 1966 on the tarmac of Owen Roberts Airport, when a young aircraft mechanic named Hurley Merren began importing small loads of fresh produce from Costa Rica in the cargo holds of the planes he was servicing. Hurley’s dream was to build a world-class supermarket to serve Caymanians and the growing international customers. Sadly, Hurley passed away before the store in Grand Harbour opened in 1997. Today the family runs the business, carrying on Hurley’s vision of a worldclass food store emphasizing quality, freshness, and value.
With a mixed global and local clientele, and heightened exposure to international cuisines, Hurley’s understood that a shift was required to continue to surprise and delight their customers. The new store represents the transformation from a traditional grocery store to an elevated food experience.
In partnership with Ampersand Studio, Hurley’s re-positioned itself as a place that celebrates food - international cuisines, local flavour and healthy options. The new Hurley’s store introduces several new experiences, including Raw Juice Bar, The Daily Grind coffee roastery, and café; Good Eats offering 64’ of gourmet prepared foods including a hot and cold bar with an eclectic, international menu and Hurley’s Eatery that serves as an anchor of this food experience with a curated offerings of local and international flavours and daily specials as well as an in store dining experience.
About Ampersand Studio Inc.
Ampersand Studio is a multi-disciplinary design studio based in Toronto that offers expertise in retail strategy, branding and store design. The team’s strength is derived from over 40 years of combined award- winning experience. in global retail strategy and design. The studio is led by Principals Glen Kerr and Ferial Rahbari.