The Inutilious Retailer: How a Free Store Changed My Life

Artist and photographer Adrian Wilson shares a lesson about the importance of human interaction.
Posted June 4, 2019

Imagine a store where everything is free; where there isn’t a particular object or product line on sale. In New York’s Lower East Side, The Inutilious Retailer was just that. In his presentation at the International Retail Design Conference (IRDC) in Seattle last year, Adrian Wilson shared how this innovative idea uncovered lessons about human nature, how it connected consumers far beyond the in-store experience, and ultimately, how it blurred the lines between retail, art and community.

Reignite your professional passion at IRDC 2019, Sept. 30 – Oct. 2 in Boston. Please visit for more info.