J. Lindeberg, Stockholm, Sweden

Concept store tees up a study in contrasts.
Posted February 26, 2009
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Swedish apparel maker J. Lindeberg has been outfitting golfers around the world from various retail outlets and its own flagship stores in New York, Los Angeles, Stockholm, Tokyo, Kyoto and Hong Kong. Now it has opened a concept shop in its headquarters city of Stockholm that it describes as “bohemian elegance.”

The building, in the city’s most exclusive shopping district, dates back to 1899 and the interior of the store acknowledges the architectural heritage – with a twist. At the entrance, a proscenium of 20-foot-high windows serves as a stage for product displays and vast glimpses inside the store. Inside, redesigned vintage furniture sits on untreated concrete floors.

“The concept is based on contrasts between traditional and unconventional, industrial and refined,” says Swedish architect Albert France-Lanord, who designed the space.
The new store is the first in a line of concept boutiques the company will be rolling out across the world.

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Photography                                                                                                                                                  Courtesy of J. Lindeberg, Stockholm