Joe's Jeans, Chicago

The denim brand's Bucktown boutique appeals to the arts set.
Posted February 27, 2009
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Trendy denim brand Joe’s Jeans has opened its newest branded store in the Bucktown neighborhood of Chicago.

“We want these stores to be cool places to go to,” says Katie Hurley, vp, retail and marketing. “So our environment is not just about the brand and the merchandise. It’s about all the things that would appeal to our customer.” Things like Oliver People’s eyewear, vintage art and coffee table books about noted designers (Vivienne Westwood, Hedi Slimane, Helmut Newton, etc.), jewelry from local artists, selections from the AreaWare catalog and merchandise from Gag & Lou, the hip French jeweler.

The store is a visual incarnation of a Joe’s Jeans billboard, with lots of interesting graphics and a clean, modular rack and shelving system.

“Our target shopper is art students to art collectors,” says Hurley, “someone of any age who appreciates quality and style and has a creative outlook.”

Project Suppliers

Joe’s Jeans, Los Angeles

Executive Architect
Wick Architecture & Design, Los Angeles

General Contractor, Ceilings, Flooring, Wallcoverings and Materials
Shawmut Design & Construction, New York

DMX Inc., Austin, Texas
Matheiu Schreyer, Venice, Calif.

Buzzoni, Bosaro, Italy

Adel Rootstein USA, New York

Photography                                                                                                                                Mariah Smith, Chicago