Lasting Impression: Flagship Refashioned

Posted February 18, 2019

This originally appeared in VMSD's January/February "Look Book" issue. Read the digital edition version by clicking here

Nike’s NYC House of Innovation 000 is the ultimate in experiential retail, offering a peek into the future of brick-and-mortar stores. Upon entering, visitors encounter a massive digital installation dubbed “the beacon” that spans all six stories, feeding the imagination with on-brand video content.