The Next Killer App: Stores

Lee Peterson of WD Partners shares new, exclusive research on what consumers like most about combining online and in-store shopping
Posted December 10, 2014

Lee Peterson, executive vp, creative services, WD Partners, discusses the results from two primary, exclusive research studies with over 3500 consumers in search of what appeals to customers about digital-retail integration (DRI) and about shopping in stores today, at the 2014 International Retail Design Conference in Miami Beach. Peterson presented “The Next Killer App: Stores” at IRDC 2014. For more information, visit