Headlines

COVID-19: Nike Offsets Revenue Plunge with Online Sales

The brand said its online sales jump in China helped offset losses from temporary store closures

Published

4 years ago

March 25, 2020

VMSD Staff

Nike (Beaverton, Ore.) experienced a 30 percent increase in digital sales in China during the coronavirus outbreak, which helped its loss of revenue from thousands of temporary closures across China, reports Associated Press. Most of its 5000 stores there have since reopened.

Nike’s CEO John Donahoe said the company plans to follow a similar strategy for other locations. The company’s Western Europe-based and U.S. stores have been closed since March 16 and will reopen on a case-by-case basis across the U.S.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design