Sears to Launch Fast Fashion Shop

Sears Holdings Corp. (Hoffman Estates, Ill.) will debut its new Now + Here fast fashion shop next month in Sears stores and online at Sears.com and shopyourway.com, according to the company. The shop will provide monthly deliveries of trendy items.

The shop’s line will feature tops, bottoms, cardigans and vests with a retail price range from $20 to $42. The company is seeking to provide an “integrated retail experience” that includes access to exclusive digital content, including behind-the-scenes videos and fashion tips.

“Fast fashion for Sears means an accelerated timeline for trends at an affordable price. The new Now + Here shop provides an experience that transcends the store, leveraging our integrated retail capabilities to give our customers and Shop Your Way members a 360-degree fashion experience,” said Sheila Field, chief marketing officer, Sears Apparel, in a statement.