Specialty Automotive Treatments, Fort Lauderdale, Fla.

This gleaming two-story showroom caters to four-wheel fanatics.
Posted April 23, 2009

It’s no surprise that a business that spiffs up cars would want a spiffy space for itself. So, for its new home, Specialty Automotive Treatments hired Barranco/Gonzales Architecture (Fort Lauderdale, Fla.) and P2 Interiors (Coconut Creek, Fla.) to create a high-profile showroom that would dramatically display its car-customizing products and services.

“The objective was to create a one-of-a-kind showroom for people who like to express their individuality by customizing their cars,” says Ponch Herrera, P2’s president and creative director.

To that end, Barranco/Gonzalez Architecture populated the exterior sides of the two-level showroom with tall windows that give passersby a clear look at the accessorized cars and products inside. The building front features a stacked set of two windows, each of which houses a mesh-shade billboard promoting the company’s offerings. The billboard windows are imbedded in a ribbed façade that’s topped with a stylized sign bearing the company’s name and logo.

Inside, P2 created a 15,000-square-foot showroom that’s divided into a series of sleek and highly polished zones for each of the company’s automotive-aftermarket offerings, including wheels and tires, high-end sound systems, custom interiors and body kits. Adding to the upscale ambiance is a coffee bar.

Project Participants:

Specialty Automotive Treatments, Fort Lauderdale, Fla.: Ralph Jorge, owner

Interior Design
P2 Interiors, Coconut Creek, Fla.: Ponch Herrera, creative director/president; Patty Dominguez, designer; Cecilia Cohn, graphic designer

Barranco/Gonzalez Architecture, Fort Lauderdale, Fla.

General Contractor
Hernandez Construction, Fort Lauderdale, Fla.

Avidworx, Vancouver, B.C.

OPTO Intl. Inc., Wheeling, Ill.

Iberia Tile, Pompano Beach, Fla.

M. Hanson, Fort Lauderdale, Fla.

Signage Graphics
Moss Inc., Lincolnwood, Ill.
Ad Graphics, Pompano Beach, Fla.
Art Sign, Fort Lauderdale, Fla.