Story Time

Design firm Dalziel and Pow created an interactive exhibit for the Retail Design Expo in March
Posted May 26, 2015

At the inaugural Retail Design Expo, held in London in March, design firm Dalziel and Pow (London) created a fun and whimsical interactive exhibit demonstrating how technology can be used to engage and create shareable content. Screen-printed illustrations sprung to life when touched, uncovering a host of playful animations, data feeds and sounds. Using conductive ink, the interface looks more like a mural than a typical touchscreen, reports the firm.

Building on existing projection-mapping software, typically used to visualize electronic music, the design team layered over animations, sound and interaction. Each of the 48 illustrations tells a different story, whether communicating store stock levels and product information, or the simple interaction of chasing a duck around the canvas.

Check out a video of the installation at