Toys “R” Us Outlines Rebound Plan

Retailer will invest in store facelifts, add labor and update mobile apps
Posted March 31, 2014

Executives from Toys “R” Us Inc. (Wayne, N.J.) met last week with investors, analysts and media to outline plans to recover from what CEO Antonio Urcelay called a “disappointing” 2013.
Although the retailer is exploring cost-cutting measures, major store closings are not planned, although it will slow U.S. store growth. The company reports that 98 percent of its 862 U.S. stores and 94 percent of its 635 international stores are profitable.
Toys “R” Us also says it will invest in store facelifts to make them easier to shop and less cluttered, add labor in key store areas, and update its mobile apps and website speed. The company says it will also “fix its price perception” problem by simplifying prices and sales signs.