Navigating the Connected Consumer’s In-Store Shopping Cycle

Posted April 30, 2015

Consumers — connected or otherwise — will maintain relationships with retailers that meet their needs and offer them a consistently efficient and entertaining experience. Retailers who offer engaging digital experiences will earn and keep the loyalty of the connected consumer.
As their ranks are ever-increasing, understanding this evolving consumer behavior and learning to navigate this new path to purchase is crucial. Each step in their journey is important and the in-store experience demands its share of attention and innovation.
To learn more about navigating the connected consumer's in-store shopping cycle, read the full length whitepaper, written by Frank Mayer and Associates, Inc. 
Frank Mayer and Associates, Inc. is an industry leader in the creative design and manufacturing of branded in-store merchandising displays, interactive kiosks and store fixtures for leading consumer product companies and retailers. Frank Mayer and Associates, Inc.’s headquarters are based in Grafton, Wisconsin with offices nationwide.