Join VMSD this fall in Denver for the annual International Retail Design Conference to celebrate our 21st anniversary!

September 21-22, 2021 | Denver, Colorado

2021 IRDC Agenda

7:00 AM7:00 PM
Conference Registration
12h 00min
8:00 AM9:00 AM
Networking Breakfast
1h 00min
9:00 AM9:45 AM
General session
0h 45min
10:05 AM10:35 AM
Breakout sessions
0h 30min
11:00 AM11:30 AM
Breakout sessions
Cafeteria 0h 30min
12:00 PM1:15 PM
Roundtable lunch
1h 15min
1:30 PM2:00 PM
Breakout sessions
0h 30min
2:30 PM5:00 PM
Retail Inspiration Self-Guided Tour
2h 30min
6:00 PM8:00 PM
Iron Merchant Competition + Reception
2h 00min
7:00 AM5:00 PM
Conference registration
Cafeteria 10h 00min
08:00 AM10:00 AM
Sponsor case study breakfast
2h 00min
10:20 AM11:00 AM
General session
0h 40min
11:00 AM11:20 AM
Networking Break
Cafeteria 0h 20min
11:20 AM11:55 AM
Breakout sessions
0h 35min
12:00 PM1:30 PM
Roundtable Lunch with VMSD Awards
Cafeteria 1h 30min
1:45 PM2:45 PM
Interactive workshops
1h 00min
2:45 PM3:00 PM
Networking Break
0h 15min
3:05 PM3:40 PM
Breakout sessions
0h 35min
3:40 PM4:00 PM
Networking Break
0h 20min
4:00 PM5:00 PM
Keynote + Closing Remarks
1h 00min
6:30 AM8:30 PM
Closing Reception
2h 00min
VMSD and ZenGenius Inc. Present:


The annual Iron Merchant Challenge is a mashup of improvisation, creativity and design science – plus one secret ingredient guaranteed to shake things up!

Together, six teams will dive in blindly to conceive and create a winning display focused around a theme, a hodgepodge of materials and one secret ingredient. Are you ready for the challenge? Sign up to participate during registration!

Sponsored by Fusion.


Retail Inspiration Walking Tour

Always an audience favorite, leave behind the conference room setting for an urban adventure in a city known for its active, outdoor lifestyle and 300 days of sunshine annually. Our Retail Inspiration self-guided tours detail the coolest cultural spots, most engaging local stores and breathtaking architecture in three of Denver’s most vibrant neighborhoods. If you’re up for the challenge, put on your walking shoes, choose your destination, grab a few friends and head out for adventure. Some of the most interesting corners of this fast-paced, ever-evolving city are just steps away from the Sheraton Denver Downtown hotel.

What Our Visitors Say

Who should attend?

Join the most creative minds in retail in one of America’s most progressive cities.

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Retailers with Experience in:

Visual Merchandising / Presentation / Display Store Design / Environment Retail / Customer Experience Store Planning Brand Management / In-store Marketing Corporate Management Creative Services / Graphic Design / Architectural Design / Strategic Planning / Retail Professionals in Transition

Contract Design/Specifiers in:

Interior Design/Architecture / Environmental Graphic Design / Consulting / General Contractor / Non-Retailer Professionals in Transition

About our Audience:

75% are senior level executives

85% work at corporate headquarters

Have Questions?

IRDC serves executives, planners, merchandisers and designers from every retail sector—from department stores and discount chains to grocery stores and specialty boutiques—as well as designers, architects, consultants and contractors who specialize in creating and maintaining retail environments.

Almost. If you’re a supplier to the retail design industry (fixtures, lighting, etc), you must be a sponsor to attend the conference. (To learn more, visit the Sponsorship Opportunities page.) Otherwise, anyone interested in learning about new trends and ideas in retail is invited to attend.

No. At IRDC, the focus is on education and networking, so the program is comprised of general sessions, breakout sessions, workshops, roundtable discussions and networking events—all designed to facilitate the exchange of ideas and information.

Please contact us with program recommendations. We welcome your input.

We’re sorry, we are not able to administer AIA credits for conference sessions.

We’ll post the list of 2021 registrants (companies only) here soon. In the final weeks leading up to the conference, the list will be automatically updated as registrations are received.

Yes. We make sure our facility has total accessibility, and we do whatever is needed to make attending the conference as convenient as possible for all attendees. If you have a special need, please contact us after you have registered and we’ll make any necessary arrangements.

Still have a question? Ask your question here

Join us at IRDC 2021 in Denver

Our host hotel is just steps from Denver’s famed 16th Street pedestrian mall and the city’s best entertainment, culture and dining.

Conference Venue

Sheraton Denver Downtown Hotel

1550 Court Pl, Denver, CO 80202

Phone: 303-893-3333

Guest Accommodations