Jody Wasbro

SVP | Strategy & Experience Design, WD Partners

As SVP of Strategy & Experience Design, Jody leads the team in inspiring, guiding and shaping the customer experience at WD Partners. Working across a variety of brands, she helps bring forth meaningful and actionable customer & business insights. She has worked on brands within all industries including retail, consumer goods, food service, and health & wellness. She has a passion for uncovering motivations and translating findings into strategic brand building initiatives. Her 20-plus years of experience spans the globe and industries as she’s worked for agencies, retailers and in corporate brand management roles. She holds an MBA from Fordham University.

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