Rachel Friedman


Rachel is Founder + CEO of TENFOLD and TENSPACE. TENFOLD is an award-winning strategy and creative firm that builds brands through the lens of culture - leveraging what makes them truly unique and special on the inside. The company’s designed solutions bring company culture to life through omnichannel activation in the physical, digital and experiential space. TENSPACE is a dedicated space that leverages TENFOLD’s design approach to create in-real-life experiences for online brands. TENSPACE features one brand at a time in an experiential ‘show’ for 2 months. This revolving brick-and- mortar concept is a completely new shopping experience and acquisition platform that is changing the way consumers engage with DTC brands.
Rachel’s professional career spans over 30 years. She graduated from The University of Michigan in 1992 with a Bachelor of Fine Arts in Design, and began her career as a designer. In 1997, Rachel joined the furniture industry innovator Herman Miller as Manager of Global Accounts. While helping Fortune 500 clients align their workplace strategies with their business strategies, she discovered that her true passion was business in addition to design. As a result, in 2000 she enrolled at The Ohio State University Fisher College of Business, earning her MBA in 2002. By 2006, Rachel was working with contract interiors provider Continental Office Environments as Executive Vice President, Marketing and Sales. She resigned from the $120M company in 2014 to pursue her dream of founding and developing her own businesses.