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Shop!’s Global Development Director Weighs in on Retail Marketing Trends

Leo van de Polder discusses retail trends and hot topics in an interview with Dekkers International
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Shop!’s Global Development Director Weighs in on Retail Marketing Trends
PHOTO: ISTOCKPHOTO
PHOTO: ISTOCKPHOTO

The Shop! Association’s Global Development Director, Leo van de Polder, weighed in on the latest retail marketing trends in an exclusive interview with Dekkers International.

Discussing “hot topics” like Artificial Intelligence (AI), human-centric design, e-commerce, omnichannel and experiences, the Q&A – conducted by Lizzy Wijkhuisen – also provides suggested tips to retailers like clearly defining your purpose and leveraging all channels.

Read the full interview here.

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