Chuck Palmer

Content strategy and development are key for...
Marshall McLuhan, the academic who pioneered the study of media culture, famously concluded that "the medium is the message...
The anatomy of a digital merchandising system
You might think of dynamic VM as just screens on a wall: something as easy as the new 4K smart TV you would pick up at Best...
Types of digital visual merchandising systems
One hundred and thirty-three years ago, Emile Zola used the new retail format – the department store – as the anchor of his...
Best practices in digital brand messaging
Do you remember the first time you went to Times Square or saw a Barneys Christmas window? Think about the annual spring...
The advent of dynamic visual merchandising...
We are in the early days of a tectonic shift in retail. Consumers are harder than ever to understand. The role of the store...
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