Sara Sullivan
Vice President of Retail Development, Experience, & Operations | INSA
Sara Sullivan is the Vice President of Retail Development, Experience, & Operations for INSA, a vertically integrated, independent cannabis company dedicated to making its patients' good days even better through cannabis. Sara is an award-winning designer, strategist, innovator, and experience curator. Prior to joining INSA, Sara’s previous retail brand experience includes Luxottica, as the Senior Director of Brand Presentation for North America. She led a team creating engaging, fashionable environments and experiences by carefully orchestrating everything from the customer journey to the merchandising. Sara’s additional brand experience with CBD and cannabis brands have garnered real estate expansion and brand development expertise.