Wednesday, October 9, 2024 | 6:00 PM – 8:00 PM

The annual Iron Merchant Challenge, now in its 18th year, is a mashup of improvisation, creativity and design science – plus one secret ingredient guaranteed to shake things up! Team spirit and audience participation add to the excitement.

During this interactive networking event, six teams comprising of guests, speakers and sponsors, are given a theme, a hodgepodge of materials, the aforementioned secret ingredient and 60 minutes to conceive and create a winning display – with a few hundred fellow industry peers eagerly looking on.

As always, this year’s theme is a secret guarded closely by the event’s founder and emcee Joe Baer (CEO and Creative Director, ZenGenius Inc.).

Are you ready for the challenge? Sign up to participate in this year’s Iron Merchant Challenge during the registration process.

Presented by VMSD and ZenGenius Inc.

Be sure to join us for this special, high-energy event showcasing the creativity of some of the brightest future leaders of our industry!

Emcee: Joe Baer, Co-founder and CEO, ZenGenius

Questions about the Iron Merchant Challenge?


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